Elevator Pitch Example

Posted on 02. Feb, 2010 by site admin in Elevator Pitch - How To's

Elevator pitch
From Wikipedia, the free encyclopedia

An elevator pitch (or elevator speech) is an overview of an idea for a product, service, or project. The name reflects the fact that an elevator pitch can be delivered in the time span of an elevator ride (for example, thirty seconds and 100-150 words).

The term is typically used in the context of an entrepreneur pitching an idea to a venture capitalist or angel investor to receive funding. Venture capitalists often judge the quality of an idea and team on the basis of the quality of its elevator pitch, and will ask entrepreneurs for the elevator pitches to quickly weed out bad ideas and weak teams.

It is said that many of the most important decisions made on the floor of the United States’s House or Senate are made “within the span of an elevator ride” as a staff aide whispers into a Representative or Senator’s ear while they head down to the floor to cast their vote. A variety of other people, including entrepreneurs, project managers, salespeople, evangelists, job seekers, and speed daters commonly use elevator pitches to get their point across quickly.

Elements of an elevator speech – elevator pitch:
An effective elevator pitch generally answers questions such as:

  • What the product is.
  • What it does for the buyer (e.g. the benefits).
  • Who you are.

What’s your elevator pitch? Get ready to share it with the world! Contest starts February 8, 2010.

P.S. If you provide elevator pitch and/or elevator speech training, let us know. We will introduce you to the world. Use the contact form below.

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